Digital And Traditional Advertising

Our Words

Keep up with the latest in digital advertising

At AdTorque Edge we pride ourselves on being industry leaders and trusted advisors to our clients. We regularly write articles and feature in the media discussing the latest trends and best practices in digital advertising, and you can find them all here in Our Words.

Media

Driving Digital Engagement Webinar

Publish Date - 17/04/2021

Hear to our Managing Director, Gavin Cox, and Podium's Ed Tapley give practical tips to dealers on how to get the most out of their online presence in a post-COVID world.

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Dealer Talks Podcast: The importance of maintaining an online presence

Publish Date - 02/09/2020

Our Managing Director, Gavin Cox spoke to John Mellor of GoAutoNews, about the importance of maintaining an 'always on' digital marketing strategy.

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AutoTalk Webinar: Getting the best value for your advertising spend

Publish Date - 01/09/2020

Todd Fuller, General Manager, New Zealand spoke to AutoTalk about the benefits of digital advertising and how to get the best return on investment.

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AutoTalk Interview: Digital Partnership - AdTorque Edg & Trade Me Motors

Publish Date - 31/08/2020

New Zealand's General Manager, Todd Fuller, and Trade Me's Head of Motors, Alan Clark sat down with AutoTalk to discuss our data-sharing partnership and what it means for Kiwi dealers.

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Articles

Google Analytics 4: What You Should Know

Publish Date - 22/11/2020

Google has released the next generation of website analytics tools with the introduction of Google Analytics 4 (GA4). Find out how this new property will impact your website and what you need to do to prepare for the changes.

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Know Which Ads Are Driving Sales This EOFY

Publish Date - 22/11/2020

The automotive industry is gearing up for what is set to be another busy end of financial year period. However, how many dealers know and understand the true value of their advertising spend? Will it actually translate into vehicle sales? Will it deliver a worthwhile return on investment?

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The Impact of Google's Cookies Changes

Publish Date - 22/11/2020

Back in August 2019, Google Chrome first announced their plan to phase out the use of third-party cookies. Google came out last week and further elaborated on their initial announcement confirming that they will no longer allow identity-based consumer data to be used on their platform without a user explicitly opting in to share it. 

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Digital Metrics: Taking the Guesswork Out of Business Decisions

Publish Date - 22/11/2020

When it comes to digital advertising, where do you even begin with a strategy? What targets should you be aiming for to know you are getting a good return on investment?

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Ever-Evolving Social Advertising

Publish Date - 22/11/2020

Over the last 10 years, social media has become one of the most influential mediums on which businesses can advertise their products, however the rapid rate at which the platforms and their ad formats change can be intimidating for many business managers.

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Benefits of eCommerce During COVID & Beyond

Publish Date - 22/11/2020

Whether it’s been the introduction of COVID-safe procedures and equipment, managing staff remotely or setting up a home delivery service, enterprises have been forced to pivot in order to survive during times of tight restrictions and social distancing.

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Are you making the most of your car parc?

Publish Date - 31/08/2020

2020 has been a turbulent year! COVID-19 has had ramifications on everyone’s lives and businesses.

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Time For An Upgrade

Publish Date - 31/08/2020

Did you have it built a few years ago and - apart from occasionally updating homepage banners and new vehicle pages

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