Articles
The Impact of Google's Cookies Changes
Publish Date - 22/11/2020
Back in August 2019, Google Chrome first announced their plan to phase out the use of third-party cookies. Google came out last week and further elaborated on their initial announcement confirming that they will no longer allow identity-based consumer data to be used on their platform without a user explicitly opting in to share it.
Digital Metrics: Taking the Guesswork Out of Business Decisions
Publish Date - 22/11/2020
When it comes to digital advertising, where do you even begin with a strategy? What targets should you be aiming for to know you are getting a good return on investment?
Ever-Evolving Social Advertising
Publish Date - 22/11/2020
Over the last 10 years, social media has become one of the most influential mediums on which businesses can advertise their products, however the rapid rate at which the platforms and their ad formats change can be intimidating for many business managers.
Benefits of eCommerce During COVID & Beyond
Publish Date - 22/11/2020
Whether it’s been the introduction of COVID-safe procedures and equipment, managing staff remotely or setting up a home delivery service, enterprises have been forced to pivot in order to survive during times of tight restrictions and social distancing.
Are you making the most of your car parc?
Publish Date - 31/08/2020
2020 has been a turbulent year! COVID-19 has had ramifications on everyone’s lives and businesses.
Time For An Upgrade
Publish Date - 31/08/2020
Did you have it built a few years ago and - apart from occasionally updating homepage banners and new vehicle pages
Break Through the noise with your AD Creative
Publish Date - 28/07/2020
The creative component of an advertisement has traditionally been a key part – if not “the” key part – of ensuring a campaign message achieves cut through in print, TV and radio.
How Do You Rate the Success of A Campaign
Publish Date - 02/07/2020
As dealerships try to recover from the effects of coronavirus restrictions, data is becoming more crucial than ever, particularly when it comes to marketing.
Dealer Advertising During Covid-19
Publish Date - 02/06/2020
During the early stages of the Coronavirus crisis, many businesses were rendered powerless and left floundering as customer numbers dwindled and revenue dried up.
10 Key Features of a High-Performing Website
Publish Date - 02/06/2020
With ninety-six percent of car buyers saying they research a dealership online before entering a showroom, it is blatantly clear that a high performing, quality website is a crucial element of a dealer’s marketing strategy.
Adapting processes to address drop in showroom traffic
Publish Date - 06/05/2020
During these unprecedented times, it has been amazing to watch humans adapt and grow around the tight restrictions that are in place, finding ways to shift their processes and adjust their offerings to enable businesses to continue running.
ESTABLISHING YOUR DIGITAL FOUNDATIONS
Publish Date - 06/01/2020
As we’ve explored in previous columns, today’s competitive automotive market requires dealers to be running continuous digital advertising campaigns to ensure they reach customers at every stage of the buying journey.
DIGITAL LEADS: REQUIRE T.L.C. BUT DELIVER GREATER R.O.I.
Publish Date - 02/12/2019
As we’ve explored in our previous columns, the new generation of customer behaves differently to those of the past, preferring to have control over the way they communicate with a new provider.
Lead tracking: an essential dealership tool
Publish Date - 01/11/2019
How do you truly know where your customers are coming from and which of your advertising is delivering the greatest return?
'Always on' key to modern advertising
Publish Date - 01/10/2019
Consumer behaviour is ever-changing, and in the automotive industry it is becoming increasingly evident that, unlessdealers adapt with customers’ expectations, they will be left behind. We’ve all heard the stats. According to Google Data, 93 per cent of car purchases today are digitally influenced. .